Experience fragrance on Instagram?

Ulric de Varens, the French perfume house with a wide range of fragrances for young girls, women and men, has recently launched its own Instagram presence in Germany – and Pronomen is responsible for the concept, imagery and content. In close cooperation with Ulric de Varens’ other social media activities, fans can find stylishly composed images, spontaneous snapshots and romantic stagings of the popular fragrances.

Pronomen is constantly creating new motifs and gradually expanding its presence. The aim is to further expand Ulric de Varens’ social media community and give the brand an independent and recognizable visual presence. The social media presence of the Parisian perfume house can be found at